Volunteer Maryland issued the following announcement on Sept. 8.
Developing your brand is a key component of marketing your #nonprofit. Here are strategies to consider when creating your organization's brand, courtesy of the @Forbes Nonprofit Council:
When branding a nonprofit, you need to think about how your donors and volunteers will relate to the concept you have created. Your brand should show the vision and path your nonprofit intends to take now and in the future, so your clients can be on board with your organization’s mission.
Creating a strong brand that resonates with your donors is key to getting their funding, while volunteers need to believe in how your nonprofit is helping others. Putting them both together can help develop a proactive and successful branding strategy.
Original source can be found here.
Source: Volunteer Maryland
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